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Saturday, April 26, 2003

New Days Dawning For Advertising?

As if Doc Searls doesn’t have enough talents! You can add keen insight on the advertising scene to the list. As a former player in this game myself, I particularly enjoy his perspective.

Latest case in point, his just-released article, "The New Advertising Business," published in his newsletter, "suitwatch."

Doc offers an interesting analysis of Google’s new innovations in advertising, and speculates on how their promising new model just might lead to a shakeup in how the ad biz is done. Hope you’re right, Doc. It can’t happen too soon.

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