INSITEVIEW- - tom shugart's weblog

Monday, March 14, 2005

Authentically Eric

Great post today by Eric Norlin on authenticity in marketing. A simple but profound message: good marketing is being yourself. And another component, he suggests, quite correctly, is marketers and techies putting in some good hang time together (or, I would add, in the case of agencies, account people and creatives doing the same).

Although Eric never appeared to be on a traditional marketing career path, it just seems so natural, if you've followed his writing over the years as I have, that he's ended up thriving as a marketing exec. He imparts a nice sense of that in his piece today.


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