Close Call

Andy Bourland, founder of Click Z, has reportedly had a close encounter with the Grim Reaper. Andy suffered a massive heart attack earlier this week, but managed to survive and is recovering from open-heart surgeryat his home in Andover, Mass.

Andy was one of the first to be clued-in about humans-first marketing principles on the Internet. His influential newsletter. ClickZ, was a pioneering force in elevating and guiding the online marketing conversation. It’s lost a bit of its zip since Andy sold it to Internet.com last year, but that doesn’t diminish the importance of his contribution in the developing days of the Net.

Best wishes to Andy for a speedy recovery. For those who would like to send a card or note, Anne Holland, another clued-in internet marketing voice, has provided Andy’s e-mail and snail mail addresses: 39 High Street, Andover, MA 01810 or andy@bourland.com